AWIS Webinar
Strategic Storytelling That Moves Science Into Action: Make the Case for Change
Led by: Aleya Harris
Thursday, February 25, 2027
1:00 PM – 2:00 PM ET
About the Session
A valuable idea can stall when the people who need to support it cannot see why it matters, what is at stake or what to do next.
In this practical session, Aleya Harris helps scientists and STEM professionals turn complex ideas into clear, credible stories that build understanding and support action.
Participants will learn to organize a message around the audience’s decision, make the cost of inaction concrete without exaggeration, and connect evidence to a specific next step. Applications include gaining support for a new lab process, introducing technology, securing resources, influencing organizational change and advancing science advocacy. Attendees will begin a Story-to-Action Map for a real situation from their own work.
Attendees will learn to:
• Organize a complex idea around the decision the audience needs to make.
• Connect evidence, human stakes and a clear request without losing scientific accuracy.
• Make the value of preventive or long-term improvements easier to understand.
• Adapt the message for a colleague, leader, funder or broader public audience.
Speaker
Aleya Harris is an award-winning speaker, strategic storytelling consultant, and founder and CEO of The Evolution Collective Inc. A former marketing executive and Google Vendor Partner, she helps leaders and organizations use storytelling to strengthen communication, influence decisions, and drive meaningful change.
A two-time Speaker of the Year award recipient, Aleya has delivered more than 100 presentations and webinars and appeared on over 125 podcasts. She is also the bestselling author of Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience and host of the award-winning Flourishing Entrepreneur Podcast. Through her consulting, training, and speaking, Aleya helps professionals communicate their ideas more effectively and build stronger connections with their audiences.
Zoom captioning and a video recording will be available.
This webinar is $29 for non-members. (Not a member? Join AWIS for free webinar registration and access to other great resources!)