Cynthia Simpson, M.Ed, CAE, AWIS’ former chief business development officer, writes in an AssociationSuccess.org op-ed about AWIS’ research and surveying techniques. She states, “Now that we’re more mature as an organization, it’s important to be strategic and intentional in our investments. Risk and innovation is good, but the stakes are higher. We infuse effective research practices into every level of our organization to ensure we are on the right track before we begin a new project.”
